Introduction to Google Business

Introduction

Hey guys welcome to the week of when you need him ask Neadom. And today we’re gonna take a look at Google business or Google my business or basically your business on Google. Stay tuned and we’ll see what it’s all about!

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Overview of Google

Hey guys! Welcome back. If you’ve been under a rock for the last 15 years. You may have, not have heard of Google. But I doubt that’s the case. Everyone knows what Google is. Google pretty much generates all the search. The crazy part is most search is done from your cell phone. 70 to 80 percent of all searches are done running mobile device. And so, I’m asking you if you search for your business on Google. Are you there? Well, that’s what Google business is for. Google is gonna help you get seen out there.

Google Business Services

Now Google business is a set of services. That Google has that you can go online, and you can list your business hours. You can put some information about you, your address, reviews all this information is online. So, when someone’s searching for your quote-unquote HVAC business or someone searching for your, you know funeral services. That they’re online and they can see what people have to say about them.

Importance of Keeping Information Updated

So instead of people used to call, like what are your hours. People don’t do that anymore. People go online they go to your website, or they look for your business and they’re looking there. If they’re looking to come to your restaurant, they’re gonna put in, you know Chinese food near me and they’re gonna find this restaurant. If your hours aren't listed there. They may find the next one. Who’s at the I don’t really know if they’re open or it may say that you’re closed and you’re open. So, making sure that your information is up to date all the time is relevant.

Adapting to Changes

Now this isn’t a one and done thing. you don’t just do it one time and then you’re done with it. Again, your business changes. Your hours change your
closed for holidays, you’re closed on weekends. May be open for you know Christmas dinner. You know maybe you’re a restaurant and you’re open for Christmas dinner. You want to make sure in let’s say Christmas falls on a Saturday and typically you’re closed on a Saturday for whatever reason, the restaurant the closing on Saturday I don’t know but in your business you are. So, let’s say for example that you were closed on the Saturdays, but Christmas fell on a Saturday. Well, if you don’t go in there and you don’t put in that you’re open this Saturday Google’s gonna just show that you’re closed.

Impact of Incorrect Information

Well, the so-and-so family that’s looking to go to dinner on a Saturday because they burnt the Christmas turkey like they did in the movie A Christmas Story. Which by the way is one of my favorite movies. They’re not gonna know that you’re open. So, they’re not gonna come visit you so you’re gonna lose out on that revenue potential that you had.

Additional Information and Reveiws

Now there’s other information you can list on there. You can list post about things that you’ve done or services that you do. You get your reviews from your customers to help boost your ratings. Google my business is really the first floor in digital marketing for your business. So, if you’re not doing it. Man, you’re really missing out and you got to really take a look at it and make it work for your business. If you need help with anything like that, well reach out to us online at Kotori Technologies.

Well guys have an easy week. Be safe out there and we’ll see you next time take care

Google My Business Overview:

Google My Business is a set of services provided by Google that allows businesses to list their information online, including business hours, address, reviews, and more.

  • Mobile Searches: A significant portion of searches (70-80%) are conducted on mobile devices, making it crucial for businesses to be visible on Google.
  • Visibility: By using Google My Business, businesses can ensure they appear in search results when potential customers look for services like HVAC, funeral services, or restaurants.
  • Up-to-date Information: It's essential to keep business information current, including hours of operation, holiday closures, and special events, to avoid losing potential customers.

Benefits of Google My Business:

  • Customer Engagement: Allows customers to find and interact with your business online, reducing the need for phone calls to inquire about hours or services.
  • Revenue Potential: Accurate and updated information can prevent loss of revenue by ensuring customers know when your business is open.
  • Digital Marketing: Google My Business is a foundational tool for digital marketing, helping businesses boost their online presence and ratings through customer reviews and posts.

If you need assistance with setting up or managing your Google My Business profile, feel free to reach out for help.

 

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